Rebranding guides focus on market research and design principles. Nobody warns you that your biggest obstacle will be getting ...

According to a new study which pitted over 170 brands' sonic logos against each other in a blind recognition test with over ...

Logos are everywhere. They’re on the products people buy, the apps they use, and the stores they visit. But what most people ...

The fourth installment in Zenith's tribute series to a famous anime is a stunning treat for mid-century chronograph ...

“Bliss” became widely understood as the most generic of generic stock photos, in the same way the placeholder icon became ...

“Bliss” became widely understood as the most generic of generic stock photos, in the same way the placeholder icon became universally understood to mean “missing image.” And I don’t think it’s a ...

What's your reaction when you hear — or read — the words "Harley-Davidson"? The name makes people think of cruising off into the sunset on the open road, setting the rules as they go along, with no ...

For marketers, a lot is being said about the Cracker Barrel rebranding fiasco. The restaurant chain is the latest brand to be criticized by its customer base over changes to its logo and offering ...

The University of Notre Dame has unveiled a new football-specific Fighting Irish leprechaun logo, the school announced Thursday. Notre Dame’s new football leprechaun logo was designed in-house by ...

The President's son says the new logo is woke which is more evidence that we live in the worst timeline Cracker Barrel Cracker Barrel is changing its iconic and famous logo for the first time in ...