New Atlas

Perfecting the Classics: Fender walks a fine line between innovation and tradition

When it comes to fanfares, it doesn’t get much bigger than this. I’m in Tokyo for Fender Experience 2025, a three-day ...

Actor Michael J. Fox jams with Jackson Browne at charity gala — but what’s that wild custom guitar he’s toting?

The ‘Back to the Future’ star performed with an axe that boasts a unique silhouette, and was previously played by Sheryl Crow ...

Paleblue and Ernie Ball Partner to Bring Sustainable, High-Performance Rechargeable Batteries to Musicians Everywhere

Until now, single use batteries have dominated the music industry, creating thousands of pounds of waste every day. Paleblue, the global leader in rechargeable battery innovation, has joined forces ...

Johnny Marr on reinventing the Fender Jaguar (again), the “biggest reunion of all time” and why Nile Rodgers deserves more credit

Marr is one of guitar's most prolific collaborators, having played with The Smiths, The Pretenders, Modest Mouse, The Cribs, The The, and even Hans Zimmer – now, he’s pushing the limits of the Fender ...