Mattel's Fisher-Price brand has updated its Smart Cycle physical learning arcade system for modern tech-loving toddlers. Originally cabled to a living room TV, the mini spin cycle can now wirelessly ...

Many of today’s toddlers are addicted to tablets, which means they like to sit around for hours on end playing games and watching videos. Fisher-Price wants to make this activity a little less ...

But Fisher-Price staffers from East Aurora came days ago. They held a press conference, hired TV aerobics guru Richard Simmons to ooze enthusiasm, and worked to get extra attention for what they hope ...

Despite massive recalls tainting its holiday sales season, Mattel Inc. is forging ahead with new advertising for one of its top-selling items. Mattel's Fisher-Price division recently broke TV ...