The firm launched video offerings on its app about 18 months ago to promote everything from sunscreen to gadgets.

Flipkart sees video commerce as a key strategy, with two-thirds of Gen Z using videos to shop. Usage is also surging in ...

Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from ...

While Walmart stock is not making headlines with explosive gains, the company’s pivot toward high-margin businesses is future ...

With AI-powered forecasting in the retail industry, AI can predict demand, so companies are less likely to overstock products ...