The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and ...

The firm launched video offerings on its app about 18 months ago to promote everything from sunscreen to gadgets.

Flipkart sees video commerce as a key strategy, with two-thirds of Gen Z using videos to shop. Usage is also surging in ...

Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from ...

While Walmart stock is not making headlines with explosive gains, the company’s pivot toward high-margin businesses is future ...

With AI-powered forecasting in the retail industry, AI can predict demand, so companies are less likely to overstock products ...

Aakriti Agrawal has joined Glance AI as Vice President, Strategy & Operations. The company announced the news of her ...

The Indian smartphone market is about to get more competitive as AI+ officially confirms the launch of two stylish and secure ...

From strategic hires to high-profile exits, companies across digital, media, FMCG, tech, and retail are reshaping their top ...

Nearly one in four Indians said in a survey they use only mobile phones to consume media content, as TVs stay unaffordable ...

The ₹1 marketing gimmick might look like a great deal to consumers, but it reflects a deeper strategy around sampling, dead ...