The creator of Disney’s canceled Star Wars series believes fan-driven commentary now shapes the franchise more than the ...

Google has launched new features that allow for advanced, AI-powered image generation through Nano Banana Pro in Google Ads, with new verification requirements for all content created with the company ...

While nearly three-quarters of advertisers already use or are planning to use AI in the next year to boost efficiency in the ...

Advertiser spending on creators is expected to hit $37 billion in 2025, according to the IAB. Brands embrace influencers to ...

Ad spend in the creator economy is expected to hit $37 billion by the end of the year, a new report from IAB found.

CreativeX has developed creator content benchmarks to help advertisers bridge the gap between authenticity and measurable ...

The creator economy ad market will hit $37B this year – four times as fast as the overall media industry, according to an IAB ...

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world On ...

Letterboxd today announced the Letterboxd Video Store, launching early next month. Users will be able to rent movies as a ...

Agentio, which matches creators with brands, is expanding beyond YouTube and testing Meta platforms to facilitate sponsored ...