The creator of Disney’s canceled Star Wars series believes fan-driven commentary now shapes the franchise more than the ...

Google has launched new features that allow for advanced, AI-powered image generation through Nano Banana Pro in Google Ads, with new verification requirements for all content created with the company ...

While nearly three-quarters of advertisers already use or are planning to use AI in the next year to boost efficiency in the ...

Advertiser spending on creators is expected to hit $37 billion in 2025, according to the IAB. Brands embrace influencers to ...

Ad spend in the creator economy is expected to hit $37 billion by the end of the year, a new report from IAB found.

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world On ...

Agentio, which matches creators with brands, is expanding beyond YouTube and testing Meta platforms to facilitate sponsored ...

Reels is on track to generate $50 billion a year. Even better for Meta: It gets all of its content for free, or close to it.

The video shared by Elon Musk went viral within seconds. After that, users began exploring image-to-video generation tools.

A good book can open up a whole new world. Mike Makowsky, creator of the new Netflix series Death by Lightning about James Garfield’s presidency and assassination, didn't know much about the former ...