Created with The Martin Agency, “It Feels Good to Geico” enlists the Gecko and NFL greats A.J. Brown and Emmitt Smith across ...

I found myself chuckling absent-mindedly at a GEICO radio spot for about the dozenth time yesterday and then, for about the dozenth time, realized that I shouldn't be. The spot, part of the year-old ...

As its 17 million policyholders know, Geico is an auto insurance company with a gecko spokesman. As financial analysts know, Geico is among the top three car insurers in the […] ...

GEICO's latest online insurance ads have no gecko but are "unskippable." — -- Insurance company GEICO has released another ad campaign to make its commercials irresistibly "unskippable." The ...

It wasn't just your imagination: Geico was the biggest radio advertiser in 2010, with the ubiquitous discount insurance provider running a formidable 2.3 million broadcast radio spots over the course ...

Geico’s latest creative effort, which was developed in partnership with The Martin Agency, is meant to encompass multiple insurance markets while maintaining a consistent brand image. Humor and value ...

For radio to create impactful ads, the industry requires a shift in approach, according to Audio Milkshake Owner and CCO Tony Mennuto. In an RAB webinar, Mennuto highlighted key strategies to help ...