Gary Illyes from Google said at the Google Search Live Deep Dive event yesterday that you don't need to do GEO, LLMO or anything else to show up in Google AI Overviews, you just need to do normal SEO.

Google’s Gary Illyes recently said that when it comes to ranking in AI Overviews, all you need to do is normal SEO. He also said that Google won’t be crawling and using the new LLMS.txt files that ...

Google’s EEAT framework stands for experience, expertise, authoritativeness, and trustworthiness; these pillars have become a ranking criterion for SEO (search engine optimisation). These categories ...

Gartner predicted in February that, by 2026, search engine volume will drop by 25%. The total market share lost by search will be transferred to AI chatbots and other virtual agents: This means SEO is ...

Google responds to EU investigation into its site reputation abuse policy, defending enforcement against parasite SEO as ...

For years, Search Engine Optimization (SEO) was straightforward: invest in keyword research, build links, focus on content optimization, and eventually rise through the search engine rankings. But the ...

Google’s Gary Illyes answered a question about negative SEO provides useful insights into the technical details of how Google prevents low quality spam links from affecting normal websites. The answer ...