A few days ago, a Hot Wheels enthusiast that lives in Asia managed to get his hands on the new 2023 Case C. And you might remember us mentioning a certain mash-up of Hot Wheels commercials that was 26 ...

The annual Hot Wheels competition selected a new custom-built car to join its die-cast lineup, continuing a tradition that ...

Hot Wheels is expanding representation for kids who use wheelchairs – with the company’s first-ever remote-controlled wheelchair toy. The toy was created in collaboration with five-time Wheelchair ...

A whole bunch of TV broadcast licensees are in trouble with the FCC for allegedly violating the rules that limit advertising on children’s TV (according to Deadline), and that means this is a good ...

I was one of the lucky dogs who got to tour Mattel’s Hot Wheels design center. Here’s how it went. Back in 1968, Mattel’s Elliot Handler started Hot Wheels to compete against Matchbox cars. Over the ...