What is Roblox? ROBLOX is an online virtual playground and workshop, where kids of all ages can safely interact, create, have fun, and learn. It’s unique in that practically everything on ROBLOX is ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Adventure Games "The era of game mechanics is over": Shadow of the Colossus director says games have explored so many ideas that "whether you like it or not, it's better to sharpen the existing ...

With her tough-on-the-outside, sweet on-the-inside attitude, Kuromi perfectly embodies the spirit of Halloween — equal parts trick and treat. This year, Sanrio invites fans to embrace their ...

Could Max Verstappen trigger the dawn of a new era where budding drivers train differently to advance in their careers?

BBC Studios and Love Productions have launched Star Baker, a new game on the Roblox platform, expanding the intellectual property of The Great British Bake Of ...

Roblox players can show off their Signature Bakes in a new Great British Bake Off experience that taps into the platform's existing cake-decorating community.

Here are the working Endless Horde codes as of 3rd October 2025: Not sure how to redeem codes in Endless Horde? Here’s what you’ll need to do: In the game’s lobby, press the codes button in the top ...

Players can enter the Bake Off tent in the immersive game and win (or lose) points as they vie to win the title of “Star Baker.” The game was developed by creative agency and studio Metavision, which ...

Verstappen took a break from F1 to race GT cars. His F1 peers say this can only enhance the champion's "toolbox" ...