By shifting from a passive web presence to an active, editorial-driven approach, SaaS leaders can turn their websites into ...

The new Search API is the latest in a series of rollouts as Perplexity angles to position itself as a leader in the nascent ...

Beyond inclusivity or compliance, accessibility ensures your content is clear, structured and easy for both humans and ...

Perplexity AI launches comprehensive search API giving developers access to hundreds of billions of web pages, challenging ...

A US federal judge has ordered a major makeover of Google's search engine in a crackdown aimed at addressing the damaging effects of monopolistic practices. In an effort to curb Google's influence, ...

With apologies to Gretchen Wieners and the writers of “Mean Girls,” the line feels like the only way to start this conversation about a buzzword making the rounds: GEO (which is now, allegedly, ...

Discover Perplexity's new Search API, giving developers real-time access to a vast web index for advanced AI apps.

A federal judge’s remedy stops short of making meaningful changes to how we use our phones, computers and the web. By Brian X. Chen Brian X. Chen is The Times’s lead consumer technology writer and the ...

This is the reality: Google’s AI Overviews are reducing organic traffic by 30-70% for many businesses. In fact, we’re seeing that SEO agencies that incorporate GEO (Generative Engine Optimization) ...

Apple plans to launch an AI search engine, reportedly. The AI search experience would power the Siri voice assistant. The expected launch is in the spring as part of the Siri overhaul. Though Apple ...

Google, now 27, originated from a Stanford dorm project by Larry Page and Sergey Brin, initially called Backrub. They ...

Nearly 30 years ago, when Google launched the search engine that started its long march to dominance, its founders started without much hardware. Known at first as Backrub and operated on the Stanford ...