Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Overview Generative AI accelerates data processing and yields more accurate predictions.It reduces manual effort by automating reports and dashboards.Businesses ...

4. Create a Data-Driven Culture: For marketing analytics to be effective, they need to be part of the organization’s culture. Encourage teams to make decisions based on data, not just gut feelings.

Business intelligence and analytics tools are no longer optional to deliver real-time insights and support agile business decisions.

To drive results, data must shape decisions in real time. That means prioritizing clarity, ownership and follow-through. When actionability becomes the standard for every metric, teams move faster, ...

Starbucks is focused on applying data and AI to enable strategic decision-making through customer-centric, data-driven products that directly support the core brand promise—elevating handcrafted ...

Learn how to master Excel for data analysis and uncover actionable insights with this step-by-step guide. Perfect for beginners and pros ...

The recently concluded South African leg of Qlik's AI Reality Tour unpacked how companies can turn data strategy into actionable results.

Most manufacturing AI pilots stall due to fragmented data and IT/OT disconnects. Here's how to build scalable automation systems. Enabling direct system coordination without centralized bottlenecks ...