Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Adventure Games "The era of game mechanics is over": Shadow of the Colossus director says games have explored so many ideas that "whether you like it or not, it's better to sharpen the existing ...

Despite its blocky 8-bit-ness, the original Super Mario Bros. still holds up today and holds firm as one of the best NES games of all time. Responsive controls, accurate platforming, and enough ...

Super Mario has appeared in countless 3D adventures over the years, but some are much easier to revisit than others.

BBC Studios and Love Productions have launched Star Baker, a new game on the Roblox platform, expanding the intellectual property of The Great British Bake Of ...

Roblox players can show off their Signature Bakes in a new Great British Bake Off experience that taps into the platform's existing cake-decorating community.

If you've played the new mini-game, Kuromi's Mischief Mansion, then get ready for this spooky Hot Topic collaboration!

Players can enter the Bake Off tent in the immersive game and win (or lose) points as they vie to win the title of “Star Baker.” The game was developed by creative agency and studio Metavision, which ...

Super Mario As Sonic Racing: CrossWorlds seeks to overtake it, Mario Kart World gets a massive patch that tackles some of the game's biggest complaints: "WHY WAS THIS NOT ON LAUNCH" Super Mario I ...

It is true that some things differentiate Grand Theft Auto 6 from Call of Duty: Warzone. Rockstar’s game is a full retail title, while Activision’s is free-to-play.

Season 2 of SONIC PRIME is also “family-friendly,” with “biblical morality [that] extolls the virtues of friendship and self-sacrifice and characters learn from each other to overcome pride, forgive ...