The marketer of brands including Pringles and Pop-Tarts found that predictive impact scoring can boost creative performance ...

Forbes contributors publish independent expert analyses and insights. Randy Bean is a noted Senior Advisor, Author, Speaker, Founder, & CEO. How does a venerable American brand known for creating the ...

Artificial intelligence is consuming enormous amounts of energy, but researchers at the University of Florida have built a chip that could change everything by using light instead of electricity for a ...

Salesloft said a breach of its GitHub account in March allowed hackers to steal authentication tokens that were later used in a mass-hack targeting several of its Big Tech customers. Citing an ...

EVANSVILLE, Ind. (WEVV) — Multi-platinum country superstar Bailey Zimmerman and Live Nation Indiana have announced the 2026 Different Night Same Rodeo Tour, will include a stop in downtown Evansville ...

BMW CEO Oliver Zipse criticized the EU’s 2035 combustion ban as shortsighted, while touting strong 2025 sales and BMW’s 3 millionth electrified car. Hydrogen, hybrids, and the new iX3 show Munich is ...

UK retail sales were much weaker than initially thought in 2025 after an error that will deepen concerns over the accuracy of the country’s economic data. The ...

Lululemon Athletica LULU3.81%increase; green up pointing triangle cut its outlook for the year after grappling with underperformance in the U.S., where its product lineup has grown stale and ...

A self-described “MAGA former dancer” is now leading the Kennedy Center’s dance programming, and he’s inherited a series decimated by local boycotts, according to ticket sales data reviewed by ...

Cloudflare Inc., Zscaler Inc. and Palo Alto Networks Inc. have become the latest companies to be affected by the Salesloft breach, a widespread Salesforce Inc.-related security incident that has been ...