When no one was looking, Ikea, the world’s largest furniture retailer, launched a new logo. The change can be tough to spot by the naked eye. In fact, it went largely unnoticed until spotted by Brand ...

On the day Abloh’s collection launches at Ikea, the Swedish giant’s own identity got the artist’s signature treatment. Designer Virgil Abloh has turned ironic quotation marks into a signature design ...

We're used to press-release puffery, but a new announcement from Ikea and 72andSunny Amsterdam really takes the Allemansrãtten. We doff our hats in tribute to the anonymous genius who wrote it. For ...

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart. Yes, it’s true: The print version of the Ikea catalog is no more. The furnishings retailer will ...