Many major brands are shifting investment away from big broadcast channels and towards media that invites more one to one ...
Italian fashion influencer Chiara Ferragni could spend up to five years behind bars if convicted for aggravated fraud.
The creator economy is going strong — specifically, spending on influencer marketing in the U.S. is projected to hit $10 ...
19hOpinion
Why people trust influencers more than brands, and its impact on marketing |The Conversation
Influencers often build tight-knit communities around shared interests. Through live chats, comments and relatable storyte ...
Advertiser spending on creators is expected to hit $37 billion in 2025, according to the IAB. Brands embrace influencers to ...
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