Italian fashion influencer Chiara Ferragni could spend up to five years behind bars if convicted for aggravated fraud.

The creator economy is going strong — specifically, spending on influencer marketing in the U.S. is projected to hit $10 ...

Jedi Digital Marketing Hong Kong, a digital marketing agency known for its data-led approach to online visibility, has announced new developments in its search engine optimization (SEO) services aimed ...

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world On ...

You can integrate email marketing into SEO strategies by driving email sign-ups via web pages, using email as a keyword ...

Explore the principles that turn content from noise into strategy, designed for teams focused on trust, scale, and measurable ...

This perceived intimacy helps explain why consumers often trust influencers more than brands. Though the parasocial relationship isn’t mutual, it feels real. That emotional closeness cultivates trust, ...

The influencer marketing sector, valued at $44.2 billion globally and growing at a 12.8% compound annual growth rate, has ...

Abstract: A new era in marketing strategy has been inaugurated with the advent of artificial intelligence (AI), which has brought about a fundamental transformation in the domain of marketing ...

Microsoft (MSFT) has tapped into social media influencers to help market its Copilot chatbot to a wider array of consumers, ...