Maybelline, a prominent cosmetics brand, has recently encountered widespread calls for a boycott following its partnership with transgender social media influencer Dylan Mulvaney. The collaboration, ...

Influencer marketing is undergoing a major shift. What used to be a brand and social team activity has rapidly become a core ...

Youdao, Inc. ( DAO) Q3 2025 Earnings Call November 20, 2025 5:00 AM EST Good day and welcome to Youdao Third Quarter 2025 Earnings Conference Call. Today's conference is being recorded. At this time, ...

The creator economy is going strong — specifically, spending on influencer marketing in the U.S. is projected to hit $10 ...

The majority of promotional expenditures are invested in drug samples, one of the industry’s most important marketing tactics ...

Jedi Digital Marketing Hong Kong, a digital marketing agency known for its data-led approach to online visibility, has announced new developments in its search engine optimization (SEO) services aimed ...

As the New Year approaches, brands are turning to regional creators to aid discovery and drive measurable campaign impact ...

Our guest columnist offers some tips on how to work with local influencers, including non-human ones like the mascot for the Portland Sea Dogs baseball team.

The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail ...

This perceived intimacy helps explain why consumers often trust influencers more than brands. Though the parasocial relationship isn’t mutual, it feels real. That emotional closeness cultivates trust, ...

The finance influencer broke down her approach in a recent YouTube video, revealing exactly how she diversifies her revenue.