Having rapidly grown from startup to dominant pay-TV operator, YouTube TV now appears to be looking to level up again by incorporating partners’ streaming programming directly into its user interface.

As ITV marks 70 years of TV advertising, shifting definitions of what counts as ‘TV’, changing viewing habits and evolving levels of ad spend are reshaping the medium.

Streaming is overtaking broadcast, cable, and satellite. But amid all the cord cutting lies a much smaller, yet intriguing, practice: going back to cable. Cord reviving is when cord cutters, or people ...

Netflix has regained momentum, with strong revenue growth, improved profitability, and a rising stock. Read why NFLX stock is a Buy.

Artificial-intelligence startups, like the makers of the “smart” web browser Dia, are being acquired for vast sums. But it’s not yet clear which products can transcend the hype.

Mark Cuban, billionaire, former Shark Tank star, and never shy about saying what’s on his mind, just chimed in on the chaos around Jimmy Kimmel Live! After Jimmy cracked a joke about conservative comm ...

While Sinclair will return Kimmel’s show to its stations tonight, Sinclair announced, and there’s a good chance Nexstar will at some point, maybe even relatively soon, the whole dispute has ...

Capping off a trio of pieces in our Agency Advice series, we ask marketers how the playbook’s changing in sports marketing – and where the untapped opportunities are still up for grabs.

Majority of respondents report a rise in turnover, with BBCS topping the table A glance at the figures gathered for Broadcast International’s newly expanded Distributors Survey 2025 highlights that ...

With opt-outs looming and a stake in ESPN, the NFL is rewriting the rules of broadcast economics, potentially turning licenses from a hedge to a liability. The post NFL Opt-Outs Make Disney’s ABC ...