Only three countries the US, Liberia, and Myanmar—officially use the Imperial system as their primary standard, a legacy of ...

Commerce media has momentum, but its future hinges on its ability to prove outcomes. Advertisers should demand more than ...

Albertsons Media Collective and NBCUniversal debuted CTV closed-loop measurement, giving advertisers the ability to ...

Circana, LLC has announced an expansion of its partnership with Yahoo through the new integration of its Campaign Conversion ...

WESTMINSTER, Md. — FR Conversions, a national leader in emergency and mobility vehicle innovation, has earned the prestigious ...

Over the past several decades, researchers have been making rapid progress in harnessing light to enable all sorts of ...

Coca-Cola has been recognised as the top FMCG brand in Western Europe for its success in driving conversions, according to ...

Consumers also demand consistency in where prices are applied. Almost four in five (78%) expect in-store and online prices to ...

TDK Corporation has expanded its TDK-Lambda i7A series of non-isolated DC-DC buck converters with new models rated up to 1000 ...

Roblox has been trying to turn its giant audience into real ad money since it went public in 2021, but the effort keeps ...

Coca-Cola has been recognised as the top FMCG brand in Western Europe for its success in driving conversions, according to ...

Innovid, providers of a platform for the creation, delivery, measurement, and optimization of advertising, has expanded its Harmony solution with Conversion signals that allow advertisers to optimize ...