Google will confront the U.S. government’s latest attempt to topple its internet empire in federal court on Friday as a judge ...

Google Ads now lets advertisers set a default, account-level political content declaration, simplifying compliance as new ...

Here's how Demand Gen enables visual discovery, smart signals, and disciplined testing to spark intent and lift performance.

A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

Google is rolling out new tools in Google Ads designed to unify web and app advertising, making it easier for marketers to deliver consistent customer journeys and measure performance across platforms ...

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

Google is reportedly rolling out a new way to conduct broad match keywords experiments and A/B testing. Google wrote this "new approach is aimed at delivering faster results and reducing some of the ...

Google is testing a new optimization insights layer or recommendation interface for Google Ads. This has three columns named (1) build a foundation, (2) drive performance and (3) expand and grow.

Google's new feature will hide sponsored results in Search. "Hide sponsored results" applies to all ads on the page. The feature will appear on desktop and mobile. If you immediately scroll past the ...