Indiana Fever guard Caitlin Clark is offering fans a "first look" at her signature collection with Nike.

Caitlin Clark is Nike’s newest signature athlete, expanding the athletic wear company’s partnership with the WNBA star. Nike ...

These Chinese brands are changing consumer tastes and perceptions in the global sports shoe market with top-quality footwear.

Vanessa Bryant unveiled the Nike Kobe 3 Low Protro, an homage to the 2007 design with modern upgrades focusing on cushioning ...

Retired Nike historian Scott Reames compares Nelson Farris to Forest Gump because of his knack for finding himself in the middle of big moments. Farris led the marketing effort for Nike’s wildly ...

Colorado coach Deion Sanders is trying to take the shame out of incontinence after having his cancerous bladder removed with ...

As traditional advertising loses its grip, brands are embedding themselves more and more directly into the shows and movies ...

On Thursday, reports surfaced that the University of South Carolina was switching athletic apparel providers. Following ...

Palo Alto Networks is bracing investors with its latest earnings, homebuilders are sweetening deals to attract strapped buyers, and footwear brands are rewriting the playbook.

Debuting earlier next year is the Nike ACG Ultrafly, which is the brand's newest super shoe and made to handle the harsh ...

Devin Booker's latest Nike Book 1 signature sneakers will arrive in the classic Nike "Air Safari" colorway popularized over ...