For years, brands’ default narrative for women’s soccer marketing was: great stories, inspiring athletes, but commercially ...

Invest smartly during the FIFA World Cup! Learn how a balanced Nike and Adidas split outperforms the S&P 500, leveraging ...

Tennessee basketball and Rick Barnes has offered Bartlett forward DJ Okoth, one of the nation's top players in the 2028 class ...

A national creative campaign will celebrate the human-pet bond. The deal also includes custom player-and-pet content, on-site ...

Sporting goods manufacturer Asics Corp. has announced it will stop using kangaroo leather for its soccer and rugby cleats, as ...

With fall sports finally underway, here are the Memphis area's top 30 high school athletes for the 2025-26 school year.

Arsenal manager Mikel Arteta has been unveiled as the new director of performance with global sporting apparel brand Under Armour. Arteta is about to embark on his seventh season as Gunners boss, ...

Events like the Rugby World Cup are drawing more fans, but still trail far behind the men’s equivalent in financial terms.

Events like the Rugby World Cup are drawing more fans, but still trail far behind the men’s equivalent in financial terms ...

Camden Catholic will induct nine individuals and one team into its Hall of Fame on Oct. 18. Here are the inductees: ...

Cristiano Ronaldo net worth is estimated at a staggering $1 billion, officially cementing his status as one of the world's ...