New integrated campaign depicts how moms and dads react differently to sons' entry to manhood, featuring lyrics from Flight of the Conchords' songwriter Bret McKenzie. Old Spice gives the gift of ...

The launch event for Sincerely Yours, a skincare brand started by YouTubers Jordan Matter and his 15-year-old daughter, Salish, offers lessons on Gen Alpha marketing tactics. Old Spice adds its own ...

Back in 2010, Isaiah Mustafa set the internet on fire with a steamy series of Old Spice commercials. Declaring himself "The Man Your Man Could Smell Like," the Old Spice pitchman insisted that ladies ...

Fewer than one in six video ads achieve high viral viewing, according to new research from Millward Brown. As part of this research, which involved analyzing 102 ads, Millward Brown created the ...

Since launching online just over a month ago, Old Spice's "Smell like a man, man" commercial has been a viral Internet sensation; the original 30-second ad had logged 4.3 million hits by late last ...

The legendary alliance brings an immersive pop-up experience to SDCC, unleashing out-of-this-world freshness to equip fans with the power to Smell Like a Hero and celebrate the blockbuster hit ...