New integrated campaign depicts how moms and dads react differently to sons' entry to manhood, featuring lyrics from Flight of the Conchords' songwriter Bret McKenzie. Old Spice gives the gift of ...
The launch event for Sincerely Yours, a skincare brand started by YouTubers Jordan Matter and his 15-year-old daughter, Salish, offers lessons on Gen Alpha marketing tactics. Old Spice adds its own ...
You’ve likely now seen those incredibly charming Old Spice body wash commercials (and the “custom vial video” campaign accompanying them) that have taken over the Internet/everything! Well, lots of ...
Back in 2010, Isaiah Mustafa set the internet on fire with a steamy series of Old Spice commercials. Declaring himself "The Man Your Man Could Smell Like," the Old Spice pitchman insisted that ladies ...
Old Spice has done it again. A new ad called "Mom Song" already has more than a million views on YouTube and even more reactions across the web. It shows the private, hilarious and creepy struggle of ...
"You can imagine what poor Blind Al was going through before she found this product," Uggams says of Old Spice's Total Body Deodorant commercial Matt Baron/BEI/Shutterstock Blind Al’s got a new gripe.
Fewer than one in six video ads achieve high viral viewing, according to new research from Millward Brown. As part of this research, which involved analyzing 102 ads, Millward Brown created the ...
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