After 10 years in business, the Garza family sold their company Siete Foods to PepsiCo (NASDAQ: PEP) for a cool $1.2 billion.

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The fest will include a "Super Bowl Boil" crowning the city's top seafood boil, and a pop-up with custom Pepsi flavors.

After 10 years in business, the Garza family sold their company Siete Foods to PepsiCo (NASDAQ: PEP) for a cool $1.2 billion. The deal for Siete was announced back in October but closed this January.