Advertisers looking to boost the effectiveness of their digital display ads should be focusing on in-content units, nontraditional placements, contextually relevant creative, and above-the-fold ...

The way consumers view Google results pages related to hotel searches has changed significantly over the past few years, according to recent research from Travel Tripper. The report was based on an ...

Learn more about eLife assessments Scientific progress depends on reliable and reproducible results. Progress can be accelerated when data are shared and re-analyzed to address new questions. Current ...