Claudia Winkleman's signature smoky eye has become one of her most recognisable beauty trademarks and the product behind it ...

So yes — Iced Amethyst is back in everyone’s makeup bag, but maybe it never really left. If you’re craving a bit of grown-up shimmer that still feels like you, this might be the $7 swipe worth ...

Anyone who has been a fan of Mac Cosmetics’ lipsticks know that once you find that perfect shade, you better stock up. The millennial-favorite makeup brand has something of a habit of quietly ...

Amazon is overflowing with stocking stuffer ideas, including our top 12 picks for under $25. We found a Stanley water bottle, ...

There's something undeniably nostalgic about ’90s beauty trends, and nothing embodies that era's effortless cool quite like ...

Here’s the ultimate way to ensure your lipstick stays on for hours after your first application. First, pucker up by applying ...

From her makeup must-haves to spritzing on her favorite fragrance, Billie Eilish shares her beauty must-haves for a good night out.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...