A year on from its last Christmas cameo, St Albans has featured in the festive TV advert for a supermarket giant once again.

Sainsbury’s has released its Christmas 2025 advert, which features an iconic children’s character. The retailer has reunited ...

Sainsbury’s, which also used the BFG for last year’s Christmas ad too, is hoping the well-good-factor-packed ad will woo shoppers ahead of the festive fight for sales. The voiceover for this year’s ...

If it ain’t broke, don’t fix it it is a thrifty motto to have. After the tear-jerking success of getting Roald Dahl’s Big Friendly Giant involved last year, Sainsbury’s has returned to its 2024 format ...

Whether you feel ready or not, it’s Christmas! At least in the world of advertising, that is. First up is the festive spot from Sainsbury’s ...

Watch all the 2025 Christmas adverts from your favourite brands, including John Lewis, Sainsbury's, Aldi and more.

“What's striking this year is how the Christmas adverts are letting real life in,” said retail expert Kate Hardcastle. TV ...

Through their ad, Sainsbury’s is championing the message that Christmas isn’t just about encouraging customers to spend as much as they can – it’s about prioritising good quality and affordable meals ...

With the countdown to Christmas officially on, it's now that time of year to dust off the tree decorations and get into the ...

In the last few weeks, all of the usual suspects have wheeled out their festive offerings for 2025, and while John Lewis ...