As someone born and raised in Florida, I believe the best underrated places to visit for culture and nature include St.

A slowing economy nationwide won't dent demand for hotels, restaurants as county pivots to wealth, business and political hub, tourism experts say.

Sebring, Florida, a small city in The Sunshine State's center about 90 miles south of Orlando, stands out as an affordable ...

Sebring blends natural beauty, small town charm, and sunny adventures that turn every visit into a warm and welcoming escape.

Home to four ecosystems and countless endangered species, Highlands Hammock State Park’s origin is a story of grass-roots ...

Sebring and surrounding Highlands County offer a lower cost of living than Florida's larger cities and many other Sunbelt retirement destinations. Famous for its auto racing track, Sebring has ...

TALLAHASSEE, Fla. (WCTV/Gray Florida Capital Bureau) - While tourist destinations across the U.S. are seeing fewer visitors, especially from overseas, Florida is bucking the national trend. The ...

Bryan Griffin, president and CEO of the Sunshine State's tourism agency VISIT Florida, rejected an offer to attend the World Economic Forum's upcoming urban transformation summit. "Florida rejects the ...

Four Florida Halloween attractions made USA TODAY's 10Best lists for 2025. SeaWorld Orlando and Busch Gardens Tampa Bay's Howl-O-Scream events were ranked among the best theme park Halloween events.

South Florida businesses that have long depended on Canadian visitors say they are feeling the impact of a sharp drop in tourism, raising concerns about the upcoming winter season. Dania Beach ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min A proposed new tax category ...