Eighty-one percent of consumers said they want to form a relationship with brands, a sign of their willingness to participate in loyalty programs, marketing firm Merkle found in a new survey shared ...

IRVINE, Calif., April 8, 2020 /PRNewswire/ -- Automotive brands resonate with shoppers worldwide with appealing attributes like reputation, design and more. Few products are more ubiquitous in our day ...

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BERLIN (Reuters) - German carmaker Volkswagen said on Tuesday that sales of its core brand dropped by 15% to 5.3 million vehicles in 2020 as the outbreak of coronavirus and lockdowns imposed to ...

The winners of the 2020 Brand of the Year Awards have been announced! Each year, the award ceremony recognizes brands that have been brightening up the year. It’s hosted by the Korean Consumer Brand ...

BERLIN, Jan 12 (Reuters) - German carmaker Volkswagen (VOWG_p.DE), opens new tab said on Tuesday that sales of its core brand dropped by 15% to 5.3 million vehicles in 2020 as the outbreak of ...