Remember waking up on Saturday mornings, racing to the kitchen in your pajamas, and pouring a giant bowl of sugary cereal? Those colorful boxes lined the shelves like treasure chests, each one ...

Stepping back into the world of retro food advertising feels like opening a time capsule filled with pure magic. Research ...

General Mills is scheduled to report fiscal first-quarter results before the market opens Wednesday. Here is what you need to know. SALES: The maker of Trix cereal and Nature Valley granola bars is ...

What comes to mind when the word rabbits is mentioned? A rabbit’s foot in a pocket for luck? An old TV commercial for Trix cereal? Or something along the lines of a wily trickster like Bugs Bunny or ...

Cupcake icing and sports drinks — in all their crayon-like colors — are the final frontiers for Nick Scheidler's team. Scheidler leads product development at Walmart's Sam's Club, which in 2022 ...

How colorful do we really want our food to be? This question's on the agenda of major brands this year as more of them commit to phasing out chemical dyes from snacks and cereals in the U.S. NPR's ...

DENVER (AP) — A group of rabbits in Colorado with grotesque, hornlike growths may seem straight out of a low-budget horror film, but scientists say there’s no reason to be spooked — the furry ...

A bill sitting on the desk of Texas Gov. Greg Abbott could force the food industry to digest the Make America Healthy Again movement. Texas Senate Bill 25 would require foods containing certain ...

Hannah Barnstable remembers browsing through the cereal aisle at her local grocery store as a child, feasting her eyes upon colorful boxes of breakfast staples like Cocoa Puffs, Trix and Cap’n Crunch.