Children have always dipped their little toes into beauty purely for fun or fascination’s sake—so why, exactly, did the launch of Shay Mitchell’s Rini cause an internet meltdown? The brand debuted ...

While many little girls might choose their favorite Disney princess based on magical powers or glittering gowns, child ...

Shay Mitchell isn’t backing down from the beauty backlash, even if it’s baby-sized. The “Pretty Little Liars” alum, 38, ...

Wicked: For Good makeup artist Frances Hannon gave Us an inside look at the lengthy transformation process for the Tin Man ...

Children’s growing interest in beauty products already has a “catch-all” name: “Sephora kids”, after the beauty store chain, ...

Cosmetics brand Tonymoly has denied allegations that it staged a viral video showing a young child with eyeliner on her face ...