Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Joe Grantham is a contributor from the UK with a degree in Classical Studies. His love for gaming is only rivaled by a deep passion for medieval history, which often seeps into his articles. With over ...

Kitty Bats are some of the rarest and most sought-after pets in Roblox Adopt Me, and you must spend a good amount of time preparing to get this pet. You will also need to be in the game at the right ...

Researchers at DeepSeek on Monday released a new experimental model called V3.2-exp, designed to have dramatically lower inference costs when used in long-context operations. DeepSeek announced the ...

The online video game purveyor is apparently not doing as well as it could in the sale of its in-game currency. That morning, M Science's Corey Barrett wrote a fairly pessimistic update on Roblox ...

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Jake Fillery is an Evergreen Editor for Game Rant who has been writing lists, guides, and reviews since 2022. With thousands of engaging articles and guides, Jake loves conversations surrounding all ...

OpenAI unveiled new API updates at its Dev Day on Monday, introducing GPT-5 Pro, its latest language model, its new video generation model Sora 2, and a smaller, cheaper voice model. The addition of ...

Luck is a critical factor in Plants Vs Brainrots gameplay because it determines the spawn rate of characters. The more the luck, the higher the chances of rare and larger Brainrots appearing on the ...

Four months into relocating its legal headquarters to Nevada, Roblox has been sued in federal court. The lawsuit alleges that the company put “profits over safety,” which led to a 12-year-old child, ...