Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming ...

We recently compiled a list of the Jim Cramer Recently Talked About These 11 S&P 500 Stocks. In this article, we are going to ...

Brian Niccol, Starbucks' CEO, said mobile ordering meant staff weren't writing on cups, which affected the connection the ...

The “Back to Starbucks” initiative includes other changes, such as cutting “roughly 30%” of food and drink options from its ...

Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.

CEO Brian Niccol explains the company’s pivot back to its roots.

Starbucks has cut what customers can order via app. Will investors care about the CEO's plan to cut the menu and make stores ...

The market's very upbeat reaction to Starbucks ' fairly lackluster results. Brian Niccol's "Back to Starbucks" plan and the ...

The company’s fourth-quarter earnings showed a sales decline. Niccol says the plan is working, and many of the major changes happened more recently. Just to name a few examples: Niccol brought ...

Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming to get "Back to Starbucks." In short, Niccol believes the key to ...