Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming ...

Brian Niccol, Starbucks' CEO, said mobile ordering meant staff weren't writing on cups, which affected the connection the ...

The “Back to Starbucks” initiative includes other changes, such as cutting “roughly 30%” of food and drink options from its ...

Brian Niccol stands to earn $10 million in signing bonuses after a "dogged pursuit" to convince him to lead the company.

Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.

CEO Brian Niccol explains the company’s pivot back to its roots.

For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in ...

His substantial pay package, which detailed in a recent securities filing with the SEC, includes buyouts of Chipotle Mexican Grill shares.

Starbucks has cut what customers can order via app. Will investors care about the CEO's plan to cut the menu and make stores ...

Starbucks revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of CEO ...

A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.