OpenAI’s is rushing to make its products more intuitive and useful as it tries to fend off Google, Meta, and DeepSeek.

The launch by a Chinese start-up of DeepSeek has rattled the industry and sent the likes of OpenAI scrambling which means some good news for users.

According to the tech billionaire, the "rebellious" chatbot is outperforming the competition, and will be released shortly.

Apple has chosen a powerful partner to base its Chinese AI features on, with the potential to rocket sales in the region ...