Every year, the Super Bowl is the most-watched program in the United States and while the game is what brings many fans to their screens, the day is about so much more than football. The Super Bowl invites all viewers,

The 37-year-old rapper has been tapped to headline this year’s NFL championship halftime show, where he will be joined by his longtime collaborator and R&B star SZA. And while many might (understandably) assume Lamar would be getting a hefty paycheck for his service, that couldn’t be further from the truth.