Look, I know rich people aren’t uniformly stupid, but there definitely seems to be a subset of luxury goods that assume such. (Luxury fashion made to look like thrift store goods comes to mind.) And Asus apparently wants a piece of that blue-blood pie because it’s making an RTX 5090 graphics card covered in friggin’ gold.

NVIDIA’s GeForce RTX 5090 and RTX 5080 graphics cards are currently experiencing significant challenges due to an imbalance between supply and demand. Global interest in these high-end GPUs has quickly exhausted initial inventories,

MSI and Asus have raised the prices of Nvidia GeForce RTX 5090 and 5080 gaming GPUs by hundreds of dollars, just a week after the launch.