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At Possible, industry leaders shared strategies for reaching young consumers, tactics for getting influencer partnerships ...

Search giant develops new tool to track mobile campaigns as data-sharing rules make it difficult for marketers.

See Almave’s work margaritas for Cinco de Mayo, Olivia Colman’s Warburtons campaign and Facebook’s Stagecoach activation.

Aldi's social media team knocks it out of the park and Prada bucks category declines—plus, why it was a bad week for Crumbl, Target and McDonald's.

R/Ga's new tool helps brands navigate an increasingly complicated search environment thanks to AI tools such as ChatGPT, ...

The Met Gala is an opportunity for brands to build buzz, but only if they are careful and consider the event's theme.

Four juries selected the top entries in Work, People, Creative Marketing and Production.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Uncommon New York describes the making of the two-minute-plus spot, which shows an entire lifetime transpiring in a home.