Think you have an accurate read on your colleagues and your direct reports — and their direct reports? You may be surprised: even the most conscientious, emotionally intelligent leaders have blind ...

Artificial intelligence is reshaping how marketers understand and connect with audiences, but one truth remains unchanged: AI only learns what your data teaches it. As machine learning becomes the ...

Erin Fabio joins Ren Akinci for a candid conversation on what it takes to build and scale a marketing agency as a woman in an industry still catching up. They get into early barriers, pivots, ...

… the offices of Leagas Delaney on Shaftesbury Avenue were once home to Industrial light & Magic, the lead VFX studio for Star Wars, responsible for creating some of the most iconic and visually ...

Technology analyst Benedict Evans joins Edelman’s Sat Dayal to discuss the findings from the new Edelman Trust Barometer Flash Poll on AI. They explore why optimism and adoption are higher in China ...

Recently, we had a number of clients approach us with questions around how they should show up as a B2B2C brand, and that led me to reconsider the line between B2B and B2C — and why today’s market may ...

Sending gifts to influencers – otherwise known as product seeding – has become a staple in the modern marketer’s toolkit. It’s a surefire way of getting your product in the hands of voices that ...

Picture this: it’s Black Friday, 9:32 a.m., and you’re elbow-deep in a crowd of bargain hunters moving with the aggression of a football scrimmage. Every shelf is stocked, queues snake down every ...

In the age of automation and efficiency, marketers are under more pressure than ever to deliver results with fewer resources. Budgets are tightening, expectations are rising, and the directive to “do ...

Marketers are spending more on technology than ever before—AI, automation, analytics, CRM, identity, and beyond. Each new platform arrives with the same promise: faster to scale, smarter automation, ...

For years, the narrative has been that malls are relics of the past, casualties of e-commerce and shifting consumer habits. But Gen Z is rewriting that story. Far from abandoning the mall, this ...

Most healthcare marketers are chasing visibility, and it’s costing them patients. Too many organizations treat acquisition like retail – buy more ad space, chase clicks, and hope awareness turns into ...