… the offices of Leagas Delaney on Shaftesbury Avenue were once home to Industrial light & Magic, the lead VFX studio for Star Wars, responsible for creating some of the most iconic and visually ...

Sending gifts to influencers – otherwise known as product seeding – has become a staple in the modern marketer’s toolkit. It’s a surefire way of getting your product in the hands of voices that ...

For years, the narrative has been that malls are relics of the past, casualties of e-commerce and shifting consumer habits. But Gen Z is rewriting that story. Far from abandoning the mall, this ...

Most healthcare marketers are chasing visibility, and it’s costing them patients. Too many organizations treat acquisition like retail – buy more ad space, chase clicks, and hope awareness turns into ...

In this episode of Modern Marketing and Measurement, Magnite’s VP of Strategic Partnerships International, David Snocken, joins us to explore how CTV and premium video are evolving from brand channels ...

At a time when algorithms shape so much of what we see and buy, advertising’s most enduring power still comes from something far simpler: emotion. In a landscape increasingly defined by automation, it ...

Picture this: it’s Black Friday, 9:32 a.m., and you’re elbow-deep in a crowd of bargain hunters moving with the aggression of a football scrimmage. Every shelf is stocked, queues snake down every ...

The holiday season just isn’t the same without Kevin the Carrot. Aldi UK’s spunky mascot has been a fixture in Christmas adverts for the last 10 years, dabbling in a bit of everything from riding in ...

As we enter Q4, a traditionally busy time for food and beverage brands overall, the industry is wrestling with changes in consumer buying habits, particularly among the coveted Gen Z/Millenial ...

Marketing budgets are getting tighter, at 7.7% of a company’s revenue in 2025, down from 11.3% during 2015, and the pressure to convert sales is growing. Modern marketers have an armoury of tools ...

The Q3 2025 IPA Bellwether Report arrives at a delicate time, as the market slowly regains its footing after a period of hesitance. There’s a palpable sense of cautious hope in the air, suggesting ...

Today on Modern Marketing and Measurement, we sit down with Michael Kaminsky, Co-CEO of Recast, to learn how incrementality, experimentation, and media mix modeling combined can finally bring ...