The November MarTech Conference featured six panel discussions and one keynote presentation, all focused on the theme of AI and agents, and featured speakers from brands such as Cisco, Google, Citrix, ...

An old proverb states that it is “Better to be hurt by the truth than comforted with a lie.” A roundtable of martech experts I recently hosted proved the truth of that, validating many things I had ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

At the November MarTech Conference, Greg Kihlstrom, principal at The Agile Brand, moderated “What AI and agents mean for marketing teams… Now and in the future,” a forward-looking conversation about ...

October’s HubSpot releases are packed with subtle but meaningful improvements and features that remove steps, simplify collaboration and make your data a little cleaner. You’ll notice improved record ...

Salesforce has acquired Israeli startup Doti AI, betting big on enterprise search tech that’s barely out of stealth mode. For marketers, it’s a sign that AI’s next frontier is making internal ...

The IAB Tech Lab has released the Agentic RTB Framework (ARTF) v1.0 for public comment, introducing a new technical specification designed to accelerate and streamline real-time bidding in digital ...

This anxious refrain — “What are my competitors doing with AI? Are we using AI as well as them?” — has become one of the most frequent client inquiries we hear, signaling a fundamental shift in how ...

At the November MarTech Conference, Sara Owens, SVP, analytics and data science at ARS X Machina convened a pragmatic panel on AI-powered performance with Anthony Tedesco, global search and ...

The November edition of the MarTech Conference zeroed in on one unifying theme: how AI-driven agents and orchestration are redefining marketing’s role, operations and impact. Over six panel ...

To get the most out of generative AI, you must remember one thing: It behaves like an overly enthusiastic, well-meaning intern with a desperate need to please. It acts fast and assumes it understands ...

Salesforce signed a definitive agreement last week to acquire Spindle AI, an agentic analytics platform that uses artificial intelligence to autonomously model agentic scenarios and forecast business ...