As brands demand clearer ROI and influencers pushing for fair pay, this new division from the integrated creative and digital ...

Ban appoints ASAP Rocky as its first global creative director, it signals a growing trend of luxury brands leaning on ...

The acquisition is expected to help the Indian media and entertainment company to expand its business footprint globally, ...

In an interview with Campaign Germany, the 80-year-old S4 Capital chief executive took aim at rivals, fielded questions about ...

Recognising this deep connection, TotalEnergies has revisited its iconic campaign, ‘Lamba Chalega’ (Will run long) with a ...

Long ad copy isn’t dead—it just needs a comeback. Wit and storytelling still sell, says Thought Blurb’s founder and CCO.

Articles written by Ashish Bhushan ...

Cleartrip, a Flipkart company, is taking a fresh approach to hotel booking with the next phase of its ‘Explore Hotels by Vibe’ campaign. The latest film brings together two unexpected yet compelling ...

Attending Maha Kumbh as a marketer revealed a masterclass in brand engagement for Haymarket Media Group—India’s country head.

Campaign Asia-Pacific has officially begun work on the 7th annual CMO Power List, our definitive guide to the most senior and influential brand marketers across the region. In partnership with ...