AI was not positioned as a replacement for human creativity, but as an intelligent collaborator that could reshape the ...

Gap has launched its holiday campaign, ‘Give Your Gift,’ building on the momentum of last season. The initiative celebrates how sharing unique talents and gifts can strengthen communities. Through ...

When filmmaker Keith Gomes dropped his short film Dear Men on YouTube on 30 July, which is also World Anti-Trafficking Day, it wasn’t intended as entertainment. The film, starring actress Sayani Gupta ...

The global business landscape is increasingly characterised by unpredictability. From geopolitical conflicts in different parts of the world to global health crises such as the Covid-19 pandemic, ...

Marketing technology was supposed to make marketing measurable. However, fractured stacks and poorly developed use cases defeat the very purpose it was acquired for. In a new paper called Rewiring ...

Dentsu has raised its full-year earnings expectations after delivering stronger margins in the first nine months of 2025, even as its APAC business outside Japan remains the company’s weakest region ...

Campus Activewear Ltd., the sports and athleisure brand, has partnered with Terribly Tiny Tales (TTT) to create a social storytelling series that reflects how young India moves with confidence, ...

Kids are the toughest audience you’ll ever face. They don’t fake interest. They don’t pretend to understand your purpose. They don’t nod politely at your tagline. They either feel something or they ...

A former CEO within WPP Media is suing the media-buying subsidiary and its holding company, WPP, accusing it of wrongful termination, retaliation and violations of whistleblower protection laws in ...

The 2025 edition of the Campaign India Digital Crest Awards (CIDCA) underscored how India’s digital marketing landscape is evolving—fast, data-led, and increasingly shaped by artificial intelligence.

For more than 15 years, French was the creative force behind Ogilvy in Asia and the copywriting maverick behind some of the ...

Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to ...