A recent campaign with girl group Katseye delivered 8 billion media impressions and contributed to double-digit gains in the ...

The Dr. Seuss icon, played by Walton Goggins, appears in new ads and a Times Square takeover showcasing deals on products ...

Along with a meal inspired by the Dr. Seuss icon, the seasonal effort features a TV spot, creator-led gaming program and ...

At its UnBoxed conference, Amazon showcased new tools it claims provide unprecedented flexibility in buying and intelligence ...

Fewer marketers see CEOs and CFOs backing long-term brand investment while confidence in brand purpose has plunged in a ...

While nearly three-quarters of advertisers already use or are planning to use AI in the next year to boost efficiency in the ...

The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail ...

New ads starring Nick Offerman tackle doomscrolling while showing the actor enjoying cruise activities like waterslides and ...

Less than a quarter of marketers are completely aligned with their CFO regarding metrics and budgets, according to new ...

The mass retailer is deepening its work with OpenAI as consumers continue to turn to generative chatbots for shopping support ...

Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a shift to “many-to ...

Nearly two-thirds of marketers believe AI will dramatically change their role, but many are not making the organizational ...