More than two-thirds (68%) of B2B buyers now purchase goods online, up from 57% last year, according to a recent report from the Acquity Group. Moreover, the number of B2B buyers who spent 90% or more ...

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama ...

Video drives five times more engagement than any other content format on LinkedIn, and video posts are 20 times more likely to be shared than other formats, according to internal data from the ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Perhaps it's the focus on empathy and connecting with our subscribers on a human level. Or all of the emphasis on writing in plain English—using colloquialisms, sentence fragments, emojis, and even ...

Learn how digital twins help B2B marketers prevent leaks, reduce costs, and de-risk product launches through secure ...

Employees say that the thumbs up is the most appropriate emoji in the workplace and that the eggplant is the most ...

Marketers often over-prioritize lower-funnel tactics, ignoring brand-building’s role in driving future sales. Learn why ...

Writing - Most professional writers say they're now using AI tools for their work, and most also say that they think AI tools ...

Social Media Marketing - This infographic explores four approaches that marketers can take to connect meaningfully with ...

Learn how to make content experimentation an always-on, low-lift part of your workflow using AI, automation, and scalable testing strategies.

Social Media Marketing - LinkedIn's global ad revenue is forecast to jump by 18.3% this year and increase by another 18.5% in 2026, according to recent research.