John Lewis retains its position as the UK’s favourite Christmas ad, while Waitrose secures joint second place with M&S, ...

GoodGym has been named as the overall winner of the Sky Zero Footprint Fund, receiving an additional £500,000 in media space ...

As the final part of a strategic review, Asos is tapping into social, influencers and new digital product offering to ...

Consumer confidence scores have fluctuated over the past year, with no clear direction of travel to indicate shifts in ...

The falling share of ad spend on high- versus low-attention channels has the industry wailing, but it’s just the effect of ...

New data from YouGov reveals Polestar and BYD have the highest brand awareness among UK consumers across challenger EV brands ...

CEO Ije Nwokorie believes the business is showing “green shoots” of recovery as its firmer grip on pricing begins to pay ...

John Lewis & Partners has taken an early lead as consumers’ favourite Christmas ad this year, according to exclusive figures ...

New research by System1 and Jellyfish shows AI-produced ads testing significantly better than the average traditionally made ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Consumers also demand consistency in where prices are applied. Almost four in five (78%) expect in-store and online prices to ...

Amid shifting algorithms, rising social investment and demand to build brands “ad by ad”, performance creatives are rising up ...