Television viewership continued its seasonal momentum into October, with shifts largely attributable to the NFL, according to ...
Learn what Nielsen ratings are, how they are calculated, and how they can help you make informed marketing and audience ...
“Advertisers are spending millions of dollars, and they need that kind of transparent, third-party, validated data. The ...
The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television ...
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Advanced audiences, also referred to as audience segments, is industry shorthand for groups of people that marketers put together for ad targeting purposes, using demographics, interests, media habits ...
El panorama publicitario de la India está más fragmentado -y a la vez es más crítico- que nunca. Miles de millones ...
"Gli inserzionisti spendono milioni di dollari e hanno bisogno di questo tipo di dati trasparenti, di terze parti e ...
"Les annonceurs dépensent des millions de dollars et ont besoin de ce type de données transparentes, validées par des tiers.
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